Magnetic Marketing

Find New customers. Keep existing customers longer.

That’s the role of marketing in a nutshell. Whether it’s customers, donors or volunteers it’s still the same. Find ‘em, keep ‘em.

If you’re looking for a fuller challenge statement, here it is:

The role of marketing is to sell more, to more customers, more often and at increasingly higher prices.

As much as Big Data has become the big buzzword of late, it is not quite the panacea we were all promised. Can it tell you who is buying from you? Certainly. As well as at what quantity, price, place and time.

But why are your customers your customers? Answering that will make it much easier to keep them while attracting new ones. And knowing why people  buy from your competitors will make stealing them away that much simpler.

customer research and development