strategy

There’s only one reason to do strategy: To get reassurance about the future.

Most businesses want a strategy which avoids loss, gets more new customers, and keeps existing customers longer—-at ever increasing margins.

But here’s the biggest strategy problem. Most businesses use strategy processes which are nothing but seductive deception. They tempt with a promise of fantasy future. Then reverse engineer to an idealised picture of the current state.

Look away. Don’t be taken in. It’s not life and it’s also bad science. Businesses are complex adaptive systems which have to be monitored by feedback loops, and probed forward with safe-to-fail experiments. In other words they are complex and messy. You can’t dictate the future but you can shape it—like raising talented teenagers.

You need a strategy toolkit which reflects this, and shows you how to exploit the uncertainty that few others see. And the output has to be intriguing and beneficial to your colleagues. The content has to be communicated clearly, simply and persuasively if you want really change the organisation.

If that’s what you want, that’s what you’ll get here.

‘move maker’ Mapping Method

Situational awareness is key for business success. It allows you to understand the current situation, anticipate emerging challenges and opportunities, and make smarter decisions. Don't be caught off guard — start cultivating strong situational awareness today and learn how to stay ahead of the game.

Business climates are shaped by re-occurring economic rules of the game. Ignoring the climate when making decisions is to operate blindly and expose yourself to unnecessary risks. But understanding the climate means being able to identify emerging trends early and align with the forces shaping the market. Applying the 'Economic Rules of the Game' to your map helps you discover WHERE your options for action are.

Being a Move Maker means having the confidence to make bold, strategic decisions to propel your business forward. With maps you can see your landscape more clearly and anticipate how it's going to evolve. Now you'll see how a playbook can help you identify and make moves you never thought possible before.