We need to treat big problems as we hope our medical advisors treat us—-with a clear and agreed understanding of the problem at hand.
In this episode of Riot Point Radio you get the solution the palm of your hand.
What a mess this virus is creating.
Can’t go to work? Losing sales?
Can we use what’s going on to build a better business?
Yes we can.
Find out how, on this special, Isolation episode of Riot Point Radio.
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The most important acronym for your business is not ROI. it’s ABM.
What’s ABM?
ABM is Always Be Marketing. Lack of it can kill your business.
A colleague of mine learnt this lesson the hard way.
Don’t less this tale happen to you
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And as children, we weren’t excited by the meat and two veg.
“What’s for afters?” we cried.
Likewise our customers are begging with us, pleading with us, to answer to that very same question.
While we’re boring them with exotic descriptions of the meat and two veg, they’re shouting, “What’s for afters?”
Find out how to answer that question
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Your marketing materials are salesmanship in print—or in pixels.
It should be selling while you’re not in the room.
Is it selling for you? It’s the only measure of success.
If it’s not selling it’s not working.
If it’s not working, stop it or change it.
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When everything looks the same and you don’t stand out, you’re going to get hit.
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Wool-suited, french-cuffed and tied (at that time), executives can sit cooly for hours in 40C heat but don’t ever extinguish the projector. Nothing brings on a perspiratory flash-flood faster than the prospect of delivering a slide-less presentation.
An executive should be able to communicate her or his strategy in 10 mins or less. They should be able to do so engagingly and with clarity.
Any Executive who cannot do this surrenders their right to admonish sub-ordinates who are similarly fuzzy in their communication of the strategy.
Can’t past the test? Fortunately a remedy is at hand.
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