S1 E3: This I have learnt—Norris Zucchet, CEO (retired), Mount Pleasant Group of Cemeteries

Imagine having a market where demand is guaranteed (yes, guaranteed) to grow, where competition is limited, and the cost of entry is high.

Too good to be true? Maybe.

But there is a downside. Such dynamics can cause organisations to become sluggish and indifferent to innovation. After all, why should they change?

Norris Zucchet faced such conditions. It turned out to be the most demanding, exhausting and exhilarating 13 years of his career.

What did he do and what did he learn? Grab 15 mins of wisdom in this edition of 'This I have learnt.'