What a mess this virus is creating.
Can’t go to work? Losing sales?
Can we use what’s going on to build a better business?
Yes we can.
Find out how, on this special, Isolation episode of Riot Point Radio.
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The Ancients knew a thing or two about Strategy.
The early Greeks viewed life as a voyage in which you would head in a general direction. Constantly navigating between Cosmos and Chaos—Order and Disorder with the realisation that winds from both sides could provide useful momentum. But sailing too close to the craggy shoreline of either extreme would lead to destruction.
Contrast this with the modern, titanic, corporate warriors. Insulated out of necessity (internal meetings, financial reviews, presentations to analysts, fear of bad customer feedback), they delegate strategy to staff who, with finger-crossed confidence, report that every future has been anticipated, every contingency planned. This well engineered business will withstand any iceberg. Nothing left to chance.
Or so they believe. It usually ends in tears—or an unfriendly take-over.
So what can we learn?
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I was reminded this weekend that opportunities are not like London buses.
You can’t deliberately miss one, confident that another is soon to follow.
When Opportunity knocks, you need to ask yourself one question:
"Does this Opportunity open more doors than it closes?"
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“How can I get customer insight that is actionable?” Don't rely on that thick, industry-sponsored report for easy answers.
Most market and customer research are too turgid, too long and too expensive. Very few give easily accessible actionable output. I use a method which addresses some of the limitations
The philosophy here is to drive continuous input to fuel continuous improvement —and to do with customer involvement. This means you can have innovation but at lower risk and lower cost.
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In July I will launch a monthly series of videos entitled, “This I have learnt.” It is said that experience is teacher who gives us the lesson after we need it, but with this series, we will short circuit the process.
I will be interviewing individuals who have had extended successful careers in the public and private sector. Some have excelled in both.
Through a short, honest conversation we will hear how each person has dealt with the challenges of work/life balance, strategy, leading others and making difficult decisions. Early recordings have highlighted some commonality in approaches, but also some interesting, particular (peculiar?) distinctions. It makes for fascinating viewing
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The message is starting to sink in. At least with some.
If you bring the voice of the customer to the heart of the decision-making process, you will lay the foundation stone of a resilient strategy.
But this alone is not enough.
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Vegetarians need read no further.
We are expecting snow this afternoon which means a high possibility of venison for dinner on New Year’s Day.
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