Second Opinion E03: Why to start an IPO early

If you’re considering an IPO and it’s the first time for you (or at least members of your team) then start early. Why? Well you’ll find out why in this short video using a Wardley map. You’ll see the prudence of setting up governance structures way before flotation (not a natural activity for most entrepreneurs), and the importance of having a demonstrable deep understanding of your customer base—you’ll surprised how few have this.

So if you’re going to float, start early and start wisely.